Market Studies
Our evaluations are carried out based on the analysis of sociodemographic and demand conditions, urban equipment, construction potential and supply and competition within areas of influence agreed upon with our clients.
- Documentary research.
- Field survey (Mystery shopper).
- Preparation of graphs of variables and indicators.
- Generation of summary tables.
- Production of demographic, urban and supply maps.
- Development of graphic models on comparable projects.
- Use of optimization models for real estate spaces, prices and placement times.
- Presentation of market studies and customer service.
Types of studies
Land acquisition. Market feasibility evaluation of a property to determine the viability of investment in a location.
Highest and Best Use. Determination of the best real estate uses with the greatest potential for profitability.
Project Validation. Project analysis and identification of parameters of greater competitiveness in the market.
Market reports by area (custom). Synthetic information on real estate supply of different types (area of influence, municipalities and other scales).
Market Reports by City (Real Estate item). Periodic reports of strategic information on the housing market, includes information on the supply of new, used and valued housing by Tasvalúo.
Business expansion. Evaluation of brand, franchise and commercial projects to enhance their success and territorial expansion.
Commercial zoning. Market study to determine the location of areas with the best market conditions.
Commercial Feasibility. Market evaluation of a point of sale for a chain or franchise.
Market surveys. Origin-destination survey report at point of sale.
Equipment and Infrastructure (schools, clinics, gas stations, recreation centers). Study that allows determining the market opportunity and the conditions of greater competition.
Mystery Shopper. Its purpose is to evaluate the quality of commercial service.
Market positioning. Evaluation of the positioning of the image of the company, brand, project or product based on a market survey.
